Fisher Ranch Longhorns
/Bruce & Karen Fisher/108 City View/Adkins/Texas/78101/(210) 649-
The Longhorn Code of Honor ™
"Embracing Integrity, Honesty and Dignity in the Longhorn Breed"
We, the supporters of the Longhorn Code of Honor, understand that honesty, fairness, and mutual respect are fundamental to the way we treat each other. We will conduct our business in a moral and ethical manner, realizing that the integrity and public image of the Longhorn industry is based on the sum of all professional conduct of the men and women who buy, sell, and breed Longhorn cattle.
No quality or trait is more important than integrity. An ethical person inspires trust. Without trust, we cannot build and maintain our industry or support our associations. By following this simple Longhorn code, we will continue to thrive as independent breeders, strengthen our associations, and maintain the highest level of credibility. We encourage all breeders of the Longhorn industry to embrace the Longhorn Code of Honor and commit to these basic values.
Supplement to the Longhorn Code of Honor ™
The overwhelming majority of Longhorn breeders, owners and sellers understand and agree that the Longhorn breed can only flourish in an environment free of discord, distrust, and dishonest tactics. The Longhorn Code of Honor (“the Code”) is designed to encourage all responsible breeders, owners and sellers to aspire to the highest possible level of honesty, integrity and accountability in the trade. Although the Code is a set of voluntary standards, we strongly encourage that it be adopted by all Longhorn breeders or sellers, regardless of association or political affiliation. Breeders and sale operators who comply with the Code may display the Longhorn Code of Honor Seal in their advertising, catalogs, websites, letterheads, business cards, or in any other media or manner that is consistent with the high professional standards of the Code. Longhorn breeders may display the Seal as long as they operate in a manner that is consistent with the Code. The “Longhorn Code of Honor” and the Longhorn Code of Honor Seal logo are trademarked to protect from misuse. If a breeder is found to be conducting business in a manner that is contrary to the Code, permission to use the Longhorn Code of Honor Seal may be withdrawn.
Interpretation of the Code:
In conclusion, the Longhorn Code of Honor is simple and easy to understand. Responsible Longhorn breeders will operate easily within the mainstream of this Code, and will not try to skirt the edges or operate outside the boundaries of moral, ethical or professional behavior.